As we all know, before anything is said, first impressions are created.  Either you've lived up to the other person’s expectations or not.

Recently I went to a lecture given by one of Philadelphia'a business leaders.

As he walked to the front of the room, I was a bit disappointed.  I had expected this successful businessman to be a bit more “plugged in” when it came to his outer image.  His jacket was too long, his pants were too baggy, and his clothing simply looked out of date.  Needless to say, I was underwhelmed. 

Politicians go out campaigning for votes; they know that every vote counts.  They look their best because they know appearance matters.  There was a study taken about politicians and how they dress.  The study revealed that the majority of people would rather vote for a candidate that looks like they were more in control of their outer image than not (all else being equal).

Recently one of my friends got a promotion to an extremely high level job at a university.  Part of the preparation for his new role is to plan out his "work' wardrobe: daily meetings, big events, etc.  A calendar of business and social activities has to be looked at and reviewed.

About one month ago, I met the managing partner of one of Philadelphia’s bigger law firms.  I told him of my being a men's custom clothier. His response was “is that a full time job?”  To that question, here is my answer: to be considered as an elite competitor, all forms of communication matter and no stone is left unturned.  Appearance and attire are part of the total communication, and yes, being a custom clothier is a full time job.  Successful people know how to plan and delegate. The role of a personal custom clothier is very important to these individuals. Clients invest their time and money and want to be treated accordingly.  A good custom clothier keeps the customers' long-term goals in mind, even while making decisions in the short-term. 

First impressions count, we are all there competing for the "vote."  The vote necessary for winning the campaign, closing the deal, or simply advancing the ball. 

If you are without someone in your sartorial corner, then go out and find a personal clothier.  Keep in mind, it is important that your clothier share the same tastes and offers the level of garment you want to buy.  Last but not least, enjoy the process.